• Twitter Moments Tab
• Twitter Moments Page

The latest tweets from @marvimoments. How does Twitter curate Moments? Out of hundreds of millions of Tweets a day, Moments surface the best of what’s happening on Twitter. Through Moments, millions of people can enjoy the power of Twitter—at the center of a protest, the front row at the Oscars, on the field at the World Cup, or from outer space. Twitter Moments is the company's version of curated short stories that compiles several tweets (popular ones) related to a trending topic. These collections of tweets can further be tagged in a. With Twitter Moments you create and curate longer-form content to tell interesting stories. Moments let you tell a story that goes beyond one Tweet and highlights different perspectives. In October 2015, Twitter introduced 'Moments'—a feature that allows users to curate tweets from other users into a larger collection. Twitter initially intended the feature to be used by its in-house editorial team and other partners; they populated a dedicated tab in Twitter's apps, chronicling news headlines, sporting events, and other content.

It can be hard to stand out from the noise and tell a full story in a single Tweet. With Twitter Moments you create and curate longer-form content to tell interesting stories.

Moments let you tell a story that goes beyond one Tweet and highlights different perspectives. Create a Moment by developing collections of notable Tweet conversations and live commentary, or weaving together Tweets that tell a powerful or interesting message. It’s easy to curate content and create Moments around any topic, conversation, or event that’s relevant to your brand.
Follow these best practices to start leveraging Moments for your brand.

How to choose the right content to feature

The secret to creating a compelling Moment is choosing a great topic, and then bringing it to life with thoughtful comments, dynamic videos, and beautiful images. How do you know what to include?
Here are some questions to ask when you’re looking at content:

• Will this story appeal to my audience?
• Is it either timely or timeless in a way that increases interest?
• What keywords or hashtags can I use in the title or description to improve discoverability?
• Am I selecting content from a wide range of different accounts, perspectives, and voices?
• Do the Tweets I'm curating include images or videos that will interest my followers?
• Does each of the parts that I’ve selected add up to a comprehensive experience?

Quality control is important. A Moment that has a clear focus, includes interesting stats, thoughtful comments, funny quips if appropriate, and great imagery will be followed, shared, and discovered. For additional insight check out our Twitter Moments guidelines and principles.

Different types of Moments

When should your brand make a Moment? Here are a few ideas to help you get started.

Comment on a current story
Industry happenings, emerging trends, and global events provide the perfect springboard to tell a bigger story.

Promote messaging or an inspirational storyline
Has a recent event inspired you? For example, stories of people adopting pets from shelters could be woven into inspiring storylines as part of a Moment for a pet brand. What causes is your brand involved with?

Create fun round-ups
Entertain your audience with a round-up of fun memes or media stories. For example, a tech company might put together the best “IT guy” memes and Tweets for a Moment geared at technology managers.

Promote company news
Big company news — especially news that’s generated a bit of buzz on Twitter — is the perfect content for a Moment.

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  • Twitter Rules and policies

How does Twitter curate Moments?

Out of hundreds of millions of Tweets a day, Moments surface the best of what’s happening on Twitter. Through Moments, millions of people can enjoy the power of Twitter—at the center of a protest, the front row at the Oscars, on the field at the World Cup, or from outer space. What you see on Twitter is what’s happening in the world.

Moments are created in multiple ways. Some Moments, such as those covering sporting events or TV shows, are created algorithmically to reflect the unfolding conversation while the event is happening. Others are prepared manually by our Curation team, following standards and guidelines that are explained in more detail below.

The Curation team

The Curation team’s goal is to find and highlight great Tweets, including text, video, GIFs and live streams, that provide insight and context to the conversations happening right now on Twitter. Curators don’t act as reporters or creators of original work, they organize and present compelling content that already exists on Twitter. This content appears in Moments, explanatory content on Trends, in lists and more.

Our curators are a global, multilingual team looking for the best things happening on Twitter across news, sports, entertainment, and fun. We currently serve 16 markets in five languages (English, Japanese, Arabic, Spanish and Portuguese). Curators receive regular training on accuracy, impartiality, and identifying high-quality content.

Curation policy

Impartiality, accuracy and standards

We aim to uphold high standards of accuracy, impartiality and fairness in our curation.

Moments are intended to feature compelling, original, and diverse content. When selecting Tweets and video for a Moment, we consider the content and media as well as the avatar and username of the poster.

• Impartiality: We make data-driven decisions when choosing Tweets around controversial topics, seeking Tweets already receiving significant engagement on Twitter. On topics of public debate, we seek to represent a variety of viewpoints whenever feasible. Curators receive ongoing training on impartiality and strive to objectively reflect the conversation as it appears on the platform.

• Accuracy: Our goal is to highlight quality Tweets that represent accurate information. Our team receives regular training on social media verification practices and most Moments undergo a review process before they are featured.

• Corrections: If we become aware that we have highlighted inaccurate information, we will update the Moment with a visible correction and issue an updated Tweet. In rare cases, we may delete the Moment and post a retraction using the relevant country Twitter account.

• Standards: Profanity, violence, nudity and other types of potentially sensitive content are avoided except when it’s necessary to highlight a newsworthy conversation. We will not include content that promotes or depicts illegal conduct. Any Moment that may contain potentially sensitive content will include a warning.

Avoiding conflicts of interest

Our Curation team isn’t responsible for driving revenue, user growth, or managing Twitter’s partner relationships. We feature Tweets and videos, and select Moments topics based on what best serves our audience. These decisions aren’t influenced by advertisers, partners, or Twitter’s business interests.

The Curation team will generally avoid creating Moments that cover our industry, our company, or our competitors. If Twitter, or its competitors, become a significant part of the conversation on the platform (for instance, if the issue becomes a trending topic), our Curation team may curate a factual summary of the conversation, including a response from the company where available.

Selecting Moments topics

Moments highlight remarkable Tweets that are engaging, informative or unique. They should appeal to a broad audience and the content should be appropriate for all parts of the Twitter community.

Some Moments will reflect world and media events, while others will be based on unique “only on Twitter” content. We select Moments topics based on what people are discussing on Twitter. When curating around controversial topics, we look to demonstrably large conversations on Twitter and big news in the region’s mainstream press.

We avoid creating Moments that may invade privacy, encourage illegal activities, or exploit or harm minors. Content that violates the Twitter rules will never be featured. We do not duplicate curated collections or sets of Tweets embedded on third-party websites, or those retweeted from a single Twitter account.

Selecting great Tweets

Moments is about highlighting the smart, witty, and innovative content created by people on Twitter. We will be faithful to individual voices when we include them in Moments, and will not include Tweets in a way that misleads, substantially changes a Tweet’s original context, or includes content from protected accounts. We avoid featuring content created by Twitter employees.

Annotations

Some Moments created by the Twitter Curation team may include additional text beneath the title or between Tweets, called Annotations. This text is meant to add context to the Moment and may be a summary of a developing situation, historical details, or a translation of a Tweet in the Moment. If Annotations are not sourced from a Tweet in the Moment, they should be easily verifiable or attributed to a source.

Twitter Moments Tab

Moments created by individuals and Twitter partners

Anyone can curate a Moment, and Twitter may feature those Moments in the Explore tab. We review Moments before featuring them, to ensure they meet our overall curatorial standards.

Some Moments created by Twitter partners may be sponsored by a third party. We do not take these sponsorships into account when selecting content for inclusion in the Explore tab. All Moments, including sponsored partner Moments, must adhere to our overall curatorial standards.

We will always clearly indicate who curated a Moment.

Twitter Moments Page